The proactive move away from a long list of legacy partner names to a one- or two-name moniker can ease the need to rebrand as partners retire or pass away, potentially cutting down on costs and preserving brand integrity. Mintz Levin was being called “Mintz” long before the firm made the formal shift and changed their logo. Commentary 3 Trends That Will Affect Law Firm Collaboration in 2020 Collaboration is more important than ever in the legal industry. Here's what firms will be doing to deliver for their clients. April 9, 2020 RSS. Further, it can close the door on future expectations to add the names of the new guard to the firm name. Savvy law firms are using the virtual model to create innovative firm models that work with, rather than against, client expectations. A recent article on The American Lawyer website points out that we don’t really choose what we’re called. Use Surnames. Legal Tech. Cyber attacks against law firms are on the rise. This raises the question of whether the current generation of lawyers on the partnership track is okay with giving up their names on the literal (or digital) door, letterhead, and shingle. PART 1: USING THE RIGHT NAME. Your email address will not be published. Your family surnames are a good option when finding out the right names for your … I think the law firms who do that will see the best growth because the market is huge and ready for that.” “But my belief longterm is it’s those lawyers and law firms that are ready to truly partner with technologists, operations gurus, legal tech consultants, and paralegals [that will succeed]. Virtual law firms are growing in prominence as the remote work culture becomes mainstream. A catchy law firm name and logo for your new law business practice is a good idea and can virtually ensure your company’s success by easily attracting lots of potential clients.. You’ll often see names like, Smith & Associates, Davis Brooke & Cromwell Law Associates. So make a move and brainstorm the different names and try searching in for a creative law firm name. The new emphasis is on building more flexibility i… Creative Law Firm Names-Creativity is the essence of being successful. 2020 law firm trends to watch, including the impact of COVID-19. While recent mergers and acquisitions at Thomson Reuters, Intapp and Litera Microsystems suggest that vendors are snapping up smaller companies to establish their credibility as “single-source” technology providers, a counter-trend has emerged in which law firms are moving away from single-vendor solutions suites. Historically, law firms were named after their founding partners. Naming your Law Firm. Few things have changed the practice of law in the past decade as much as the advent … Here in Michigan, it likely wasn’t Honigman or Dykema that decided to refer to their firms by a single name. While some firms still follow this method, the industry has adapted to new trends to try and grab the attention of potential clients.. Trend #3: Virtual and remote law firms grow. Expert Opinion 6 Law Firm Marketing Trends to Watch Out for in 2020 As we enter a new year—and a new decade—there are plenty of changes coming down the pike. BILL4TIME All Rights Reserved. You will be successful only when everything that is related to your business if perfect. You’ll find their suggestions below, try our Law Firm name generator to help find more ideas. Examples of this are all around us—from KFC’s origins as Kentucky Fried Chicken to Dunkin’ Donuts’ recent trim down to just Dunkin’. We asked four of our branding experts to come up with ideas for Law Firm names. The usual industry reports, 2020 Georgetown and Peer Monitor State of the Industry as well as the Citi Hildebrandt Client Advisory Survey released earlier this year echo the sentiment heard across law firms – the business model is changing. Small-firm lawyers’ career paths and opportunities run the gamut, … And in … This list of law firm names, legal company and solo practice lawyer names are clever, non-traditional, memorable, and descriptive (funny too!) And there seems to be more and more precedent for slimmed-down law firm names these days. NORRIS: The old mouthful of a name was the product of a merger between two firms last year, Wilmer, Cutler Pickering and Hale and Dorr. Instead, a law firm’s abbreviated name often arises more organically—in the everyday conversations in the halls of the courthouse, at the law school, and in the community. And while the legal industry isn’t known for the speed with which it adopts trends in the marketplace, law firm name rebranding seems to be well upon us.
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